We've all heard stories or read articles about kids embarrassed or mad that their parents have joined Facebook. Well, we better get used to it. No matter how many "No parents on Facebook" groups are created (already over 500), the fact is the site has changed quite drastically since it was invented 5 years ago for college students.
According to a recent Fortune article "How Facebook is taking over our lives," today the 18-24 crowd makes up less than a quarter of users. The fastest-growing demographic on the site, up 175% since September 2008, is women 55 and older.
Since we know from the Razorfish/CafeMom study that over 65% of moms online are using Facebook, let's face the facts and find out exactly what they are doing there. Over the next several days I'll explore what Youth Moms (kids under 11), Teen Moms (kids 12 - 18), and Empty Nest Moms (kids 18+) are doing on the platform. Check back tomorrow for more...
Hi and welcome to MBC! Great blog.
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